Who we are

“We started from the observation that, every year, 5% of our products remained unsold, i.e. 150 tonnes a year of foodstuffs that could not be sold in the retail sector. By teaming up with other players in the food industry, we discovered that potentially 1,500 tonnes of food could be saved every week. That’s how the Freshopp concept was born: save foodstuffs fit for consumption from destruction, and make them available to as many people as possible”, Freddy Braure, CEO of Porketto and founder of Freshopp.

In early 2020, the company launched and offered its surplus products for sale on a mobile app, well known to the general public. Success was immediate: within a few days, several hundred kilos were sold. Freddy Braure then decided to launch Freshopp. He fine-tunes his project and the start-up is officially launched in May 2022 in Arras, in the Hauts de France region, with a dual objective:

• To offer an anti-waste solution dedicated to food producers and manufacturers, aimed at adding value to their off-spec products and overstocks;
• Preserve the purchasing power of consumers by offering these products for sale at prices ranging from -30% to -50% below in-store prices.

By September 2022, the start-up will be developing its own app, with a new, more intuitive version to be deployed in November 2024. The search for partnerships with retailers intensifies to set up collection points. Today, the truck is present at over 150 points in the Hauts de France region.